This opens the door to many exciting possibilities, and that’s why we think it’s time you jumped on this bandwagon! Today, already more than 80 % of all pins are created by companies and brands for the Pinterest community. What is also very interesting is that most Pinners do not even notice when they are displayed an advertisement versus an organic Pin. This means that many companies may miss out on many potential buyers in their marketing strategy by not utilizing this platform. In fact, this «image search engine»- as Pinterest has been known to be called- is no longer used mainly by women, but also by men. Unfortunately, many companies are unaware that their potential target group exists on Pinterest. This is an interesting factor that sets Pinterest apart- it not only arouses new needs, but also appeases existing ones. The combination of interest and keyword targeting plays an especially important role her- Pinterest users (also known as Pinners) are able to discover products, brands and companies within their home feed or when searching for specific keywords. These statistics show a huge growth potential that should not be overlooked in terms of digital marketing.Īlongside Instagram, Pinterest is one of the most successful platforms for visual communication. ![]() In Switzerland and Austria 1 million - therefore in the German speaking area 18 million people (as of Q1 2022). In Germany alone, up to 16 million people use Pinterest. ![]() Today, in 2022, Pinterest has grown to 433 million users worldwide. ![]() Pinterest- the platform for you to find and collect inspiration for everything in life- was founded in the USA in 2010.
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